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[ Advocacy-Led Growth for B2B SaaS ]

Turn your customers into your best salespeople.

Companies like Clay and tl;dv didn't outspend their competitors — real customers became their most trusted voices. Kindling is the infrastructure to recruit, manage, and pay customer advocates who create authentic content on LinkedIn, X, and YouTube.

Launch your program

No contracts · $299/mo · Live in 15 minutes

Advocate? Sign in · Join a program

[ How it works ]

From happy customer to growth channel, in three steps.

  1. 1Recruit your advocates

    Invite your best customers with a branded signup page. Set transparent rates, define content guidelines, and onboard advocates in minutes.

    Invite codes + open signup

  2. 2They create authentic content

    Your advocates post on LinkedIn, X, and YouTube — in their own voice, about their real experience. Every post tracked in one dashboard.

    Real practitioners, real workflows

  3. 3Pay them automatically

    Kindling handles payouts: cash via Stripe, charitable donations, gift cards, and custom rewards like swag or conference credits. No invoices, no awkward negotiations, no Venmo.

    Automated payouts, every cycle

[ The platform ]

See what you're working with.

Three surfaces, one workspace. Programs publish the terms, advocates apply and post, analytics turn impressions into numbers your CFO already understands.

Programs

Set rates. Share a link. Start scaling.

  • Published CPM rates, post caps, and monthly caps
  • One shareable link for advocate recruitment
  • Platform controls for LinkedIn, X, and YouTube
  • Minimum posting intervals to keep content authentic
Advocates

Your advocate network, organized.

  • Application pipeline: approve, pending, archive
  • Invite directly or let advocates apply via link
  • Verified customer status on every profile
  • Conversation opportunities, reviewed before publish
Analytics

Every impression tracked. Every dollar measured.

  • Monthly impressions and spend trends
  • Per-program and aggregate performance
  • Earned Media Value calculations
  • Advocacy CPM against paid channel benchmarks

[ Not another influencer platform ]

The difference between renting credibility and owning it.

Everyone else

Rent reach from people who have never used your product.

Buyers know when enthusiasm is purchased. Sponsored posts get impressions, but the credibility that closes deals never transfers.

Kindling

Scale credibility you already own.

Your verified customers post about their actual experience, on the platforms where your buyers form opinions. Advocacy that feeds pipeline, not just the CRM.

15 min
To launch your first program
$299
Per month to start
0
Contracts or commitments

Ready to turn customers into your growth channel?

Launch your first advocacy program in 15 minutes. Set rates, invite advocates, and start tracking content from one dashboard.

Get started

No contracts. Cancel anytime.